City Branding Strategy

This consultation has concluded.

International Creative Agency Frost* has been commissioned by the Broken Hill City Council to work on developing a brand strategy for Broken Hill. Put simply, a brand strategy is about creating a single unifying idea or "proposition" that can provide an umbrella for communicating to a broad range of markets about Broken Hill.
As part of the process we are interested in your opinions of what might be at the heart of the Broken Hill brand. Please provide your feedback by February 6, 2011.

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If you had one word to describe Broken Hill, what would it be?

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by Anne 27 Jan 2011, 3:06pm | 303 views

If Broken Hill was a person, what would they be like?

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by Anne 27 Jan 2011, 3:05pm | 390 views

What are three key feelings that visiting/living/working in Broken Hill gives people?

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by Anne 27 Jan 2011, 3:05pm | 616 views

What three things should Broken Hill be known for?

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by Anne 27 Jan 2011, 3:05pm | 855 views

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